ITYVelvet Matte Finish Lip Stain-Mousse Textured Lip Clay, Red Shade, Conceals Lip Lines, Rich Pigment Lip Tint Lipsticks,4g (0.14 oz) in Radiance.

Into You is a legitimate C-beauty brand. Like many Asian brands, lip products can be used not only on the lips, they can be used on the cheeks and eyes as long they are non-plumping lip products. With this in mind, I was happy to find this brand had two dark lip colors that would be perfect to use as eyeshadows.First, the box arrived sealed with a clear sticker on both ends. If you don't find it this way, I would question the usage and integrity of the product. I bought 2 colors: Earthy & Truffle. I am a light-medium olive tone and these colors turn out to be more neutral on my skin tone. Earthy is similar to milk coffee. It can make a great bronzer for fair skin tones also. On the lips it doesn't look as harsh and dark. On the eyes, it is more of a neutral medium brown. Truffle may look ashy depending on the skin tone, since I have warmth in mine, it turns out to be like black coffee but as it is spread out, it softens to a soft dark neutral brown.Since this is a matte lip product, the texture as an eyeshadow works like a primer, it smooths out the eye area and also allows eyeshadows to stick onto it without the usual stickiness or tightness of some eyeshadow base products.On the lips, even though it is a matte clay type product, it isn't as drying as some of the blurring matte lip prodcuts I have tried like Fwee. It also isn't a transfer-proof or long-lasting lip product, neither is it a staining product. If you are looking for that type of product then skip this one.All in all, I like this as an eyeshadow product and I might have to buy more in different colors to use as lip color because these are as good as the K-beauty products.

It is ok. Doesn't last long.

I love the color, which would look good on just about anyone. This pic is after I drank a couple of waters, rubbed my mouth and put it to the test.The texture when putting it on is luxurious. Highly recommend and will be buying a darker color for fall/winter.

First off, the lipstick is to die for!!This is one of the DARKEST, And MOST BEAUTIFUL shades in this lip mud/clay formula. Which is a BIG DEAL. Usually these brands do not do dark shades, AND I LOVE ITY for making the shade Truffle!However, I freaking hate the bottle/tube/component/applicator..ITY: PLEASE TAKE NOTE!The outside style of the tube is lovely, has nice weight, and the cap secures well.. BUT The applicator head on the part with the color, that part feels SUPER FLIMSY!!! Also, the interior is too tight. It feels as though the tube does NOT trust me to use a proper amount of product, so it's too tight when you pull the applicator out or push it back in. I really hate that.. It's Impractical.. I feel as though I am going to break the applicator every time I use it. Also, in terms of use on the lips, the applicator head feels FLIMSY on the lips. Which makes it annoying to apply in broad/thicker strokes. I do like the point on it though as that does lip corners/edges nicely.As for the PHOTOS:On my hand, The top3/down/left swipes are ITY's- Truffle. The bottom2/down/right are Revlon's, Colorstay Limitless Matte- in 16ExtraShot.I compaired them mostly because I got them in at the same time, but also they color match rather well.However, the Revlon lipstick is a more traditional, matte liquid lip. While ITY is a mud/clay style. So ITY's will be removable while the Revlon isn't exactly easy. (Keep in mind, this isn't patchy. However, if you don't know the mud/clay style? Then you may end up with different expectations..)Also, the ITY is a WAY MORE UNIQUE SHADE! Truffle is a cooler tone while ExtraShot is warmer. There is much more red in the Revlon lipstick. Truffle turns into a TRUER, muted gray/brown! While the Revlon can read a bit more red/vampy..Personally? I prefer a cool tone/gray color. So I LOVE the color Truffle!! I am very pale and cool toned in skin color. So too much red color can make me feel like a clown. Which is why I LOVE gray/brown tones!Darker shades of lipstick are typically red based and I get so tired of seeing brands be too afraid of using a cool/gray base.This color Truffle leans on the cool side. The 90's/y2k side. Which I LOVE! It Is why I hope they give us a better tube/bottle. It looks really nice and feels very pleasant to wear..Side note: my husband hates most lipsticks and finds the texture of most lip looks to be too goopy. ITY's mud/clay texture is practically his favorite, and says he would actually want to kiss me while wearing it. According to him, it's super sexy. Take that as you will..

Nice product for price, but I wish they had more range

Stays on a very long time.

Taking a chance on buying lip products online can be tricky due to color variations on monitors, but 'Radiance' pleasantly surprised me. It's one perfect shade richer than my actual lips – a win!The texture is a velvety matte, providing excellent coverage. It held up impressively through multiple cups of coffee without any transfer, though I did find the need to reapply after eating.I appreciated the balance it struck in terms of moisture – not too hydrating nor drying. If your lips are in good shape, it should work well for you.Based on this positive experience, I'm definitely considering a repurchase at some point.

Easy to apply, smooth and looks fantastic! Does come off on glassware.