PureologyStrength Cure Shampoo - For Damaged and Color-Treated Hair, Fortifies & Strengthens Hair, Sulfate-Free & VeganCradle to Cradle CertifiedCradle to Cradle CertifiedCradle to Cradle Certified

Love how my hair feels when I use this

Throughout the years this has never failed me, color hair or not.

Best shampoo for people with highlighted hair, holds the moisture and lasts the color longer

I love the smell! And it makes my hair feel so good. I would recommend this shampoo and conditioner! Yes, it's a little pricey for how small the bottle is but you will not regret it!

This may be pricey, but when you wash your hair with it, you will know that the price is worth every penny!

Not sure about this shampoo. It is not working for me.

So good for detangling. Use it every wash.

The Pureology line is incredible! I use the Strengthening Cure Shampoo and its conditioner faithfully. Previously, I had used Aveda for years and when my hair dresser left that shop, I followed her to her new location which sells a line called Leanza. This line's quality is nice but they use cheaper plastic bottles which makes getting the product out of the bottles difficult. Over time, this started to be annoying and time-wasting especially when in the shower. So I kept looking for a new option---a line that would provide help to my fine, thinning and dry hair due to color treatments, and hormonal changes due to menopause. My hair is also brittle and dry due to iron deficiency. I had tried Pureology back some 15-20 years ago and for some reason it just work well with my hair. I believe I was sold the wrong formula for my hair texture at the time. I'm SO GLAD I have tried this brand again. I use the Strengthening Cure conditioner also. I also love the Hydrate Shampoo just as much---using the Strengthening Cure conditioner. I don't like the smell of the Hydrate conditioner (too minty and very strong).