Punky Plum Semi Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 25 washes, 3.5oz

I purchased 4 of these from this Amazon seller "BYPLE", I recommend them!This seller has the cheapest rates in town for this product, believe me I know since I use it often.I have tried many other brands and I stick with this one. Jerome Russell Punky Colour is super vibrant and long lasting! I have tried Special Effects before and it is long lasting and bright however, Jerome Russell does the same thing for half the cost! Plus I enjoy custom mixing my own pinks using a tad of blue or purple (for a cooler toned pink, I strongly dislike warm toned pink.) Flamingo Pink by Punky Color needs toning with a pat of blue or purple. The result is a bright shocking Magenta! Love it, if mixed right it blows Special Effects Atomic Pink out of the water. PLUS, this product smells like grape kool-aid soda :DAND did you know that you may do custom colors with these?! Say you cannot find the perfect purple or the perfect blue, what not.. well, I often create hybrid colors by mixing anywhere from 2-3 different Punky Colour dyes then store them for future use under the cabinet. Example being: Say I want a cool-toned pink? I'd mix 90% Flamingo Pink and add in a half spoon of Violet! Beautiful and gorgeous :)Or I mix Atlantic blue with Spring Green and come out with a beautiful sea-green! LOVE :)*Word to the wise, never mix greens with pink, purple, orange, or red! And never mix blues with orange or red!Anyhow, if you buy this product you will get your moneys worth. It is super vibrant, in fact, is so vibrant that you can dilute it for applying if you have more porous hair (as a result of several bleachings which are necessary to attain platinum hair.)Speaking of bleaching.. you MUST pre-lighten your hair several shades (if you are naturally dark) for this dye to take hold and fill your hair cuticle. That is how you get a very vibrant color-true shade from this dye. I highly recommend and cannot say enough good things about this bleach: Schwarzkopf Igora Vario Blond Plus Blue Dust-Free Bleach (Available here on Amazon)It has never broken my hair off, burnt it, or burnt my scalp. And as my hair is naturally dark brown, this bleach has always provided the most rapid lifting, in several levels, that I have ever achieved at home.That being said on to some more information which I hope you will find useful.If you are interested in diluting this product as I do then here is my diluting recipe and tips and tricks that work for me!Tools:1.) Get a value package of vinyl gloves. Never mind buying them by the set at the beauty supply per hair coloring, way too expensive in the long run. A lady ALWAYS needs gloves on hand. You'll thank yourself for it whenever the hair coloring fancy strikes!)2.) DOLLAR STORE: Buy a box of plastic spoons & forks, great for mixing and disposable.3.) DOLLAR STORE: Buy a 2-4 count set of "tupperware" type bowls with lids - these you can use to mix your color then store under the bathroom cabinet for future use.My diluting Recipe:80% Conditioner (Cheap one such as White Rain!) I use the Coconut scent as it makes your hair smell divine!20% Jerome Russell Punky Colour (1 good teaspoon will do it.)Mix well to blend it completely, scrape the bottom of the bowl and sides to ensure that it is all blended evenly.Apply!*** You can control the amount of hair dye ratio to suit your needs, such a lower amount for Pastel Hair, or a higher amount for brighter hair. I never put it on full strength because it wastes product as far as I am concerned and PLUS I do not want to be stuck with the same hair color for months.Want to keep it bright and vibrant? Here is how:DO NOT use harsh shampoos at ANY TIME or shampoo often. Get yourself some "Dry Shampoo" to control the oily roots only, it will freshen them and leave your hair smelling great after absorbing the oils.Use a shampoo which is SULFATE-FREE only. The vegan section of the grocery store should have a reasonably priced one or you can opt for purchasing a more pricey salon product.Don't like it? Here is how to remove:I have very porous hair so it "grabs" color easily and sometimes it does not want to let go!When I want it out the first steps that I take are using 'Head & Shoulders shampoo'. This stuff will really fade it quick within a few washes. You can't just massage it into your head and expect it to work though. You have to massage it well through your lengths by rubbing the lathered hair between your hands from top to bottom, one section at a time. Then you will see lots of dye rinse down the drain.Once I have it faded I then take a plastic mixing bowl and mix up either an entire packet or a full scoop (depending on which bleach you have on hand, a pre-measured packet or a canister) of hair bleach with a 30 or 40 VOL Creme Developer FIRST, blend and allow to sit for several minutes to activate, and then I add in several squirts of any shampoo - which for those who don't know - this is called a "Soap Cap"I apply this to my entire head (wet or dry) and massage quickly then let it sit for about 2 minutes or slightly longer. Usually before I even have a chance to finish getting all my hair covered with this mixture I can see the color just disappearing instantly! SO the same may be true for you and if it is WORK FAST to apply it. There is no need to keep bleach, even diluted bleach, on your hair for more time than it needs to be, specially if it is already damaged. Mine is damaged however these soap caps never hurt it :)Follow with a nice conditioner! Not something cheap. I love Hayashi 911 Emergency Pak Re-constructor.It cost's about 33 bucks for 33 ounces here on Amazon.I Squeeze the excess water out of my hair with my hands and then apply this conditioner, clip my hair up and cover my head with a plastic cap (you can use saran wrap also! or even a plastic grocery bag) and leave it on for at least an hour. It is truly a moisture quench for parched hair! AND THE SMELL IS DIVINE!***About using soap caps for removing alternative colors: Soap Caps work best on faded Pink, Yellow, Orange, Purple dyes. They are pretty much instantly wiped out.Colors I have found which don't need to be faded first to be successfully stripped out quickly are:PinkYellowColors which I have found are super stubborn to remove with either Head & Shoulders or Soap Caps are:BLUEColors which I have found to need substantial fading to be removed easily:PurpleGreenI love blue and purple but they are tenacious, especially blue. At least for my hair.I hope this review might help out some newbies! Please remember that ALL hair is different and dyes and removal processes are highly subjective to each individual! The above tactics just happen to work great for my hair so I thought I'd share.

Ridiculously pigmented. I actually bought the flamingo pink to mix with the yellow in hopes of creating a peachy shade that would fade to the desired color. To do this, I mixed the flamingo pink and added a bit of yellow and then I added a bunch of regular conditioner. It was still so pigmented even after adding the conditioner. This is what I wanted because a lot of those pastel shades have virtually no pigment and therefore only last for a couple of washes.I have medium shoulder length hair and I didnt even need a whole container to cover my hair (with the conditioner mixed in). I might’ve needed more if I hadn’t diluted the color. The pink and yellow diluted with conditioner have left me with a beautiful warm pink that will fade exactly how I want.It isn’t runny but like I said it is extremely pigmented so probably go around your hairline with aquaphor or Vaseline and make sure you wear cloves and keep your clothes and surfaces protected. I’m not sure how long it will last but with the way it stains I’m hoping it will stain my hair as well, lol.So many of these other brands are stupid expensive and leave my hair feeling like straw with minimal cover payoff but I have no complaints about this one.

(Sorry this is long but I’ve used so many colors I figured it was worth it to give my notes! All photos are after first rinse and before first wash.)PHOTO 1: Flamingo Pink, Violet, Atlantic Blue, Turquoise, Apple Green, Bright Yellow, Flame, & Fire over level 9-10 (platinum blonde). Note I heavily blended the blues which is why those aren't as defined. No filter, indoor light.PHOTO 2: Violet over level 7-8 (dark blonde). As you can see it's still very saturated. No filter, sunlight.PHOTO 3: Turquoise over level 9-10 (platinum blonde). Snapchat filter made it a touch less green.This is the only hair dye I’ll ever use. It smells nice, leaves my hair conditioned, very very very saturated, thick formula, has a jar with screw lid, and has really good staying power in my hair. However I really recommend people do research on hair dyeing with semi-permanents before using it. All dyes like this will stain the first few washes and the dye will directly stain most surfaces, you won’t get vivid results without bleach, and some colors will permanently stain and need to be removed chemically or toned. Everyone's hair is different!Personally I ONLY wash in my stainless steel sink for the first 4-5 washes, with a black towel, and gloves. I use black pillowcases, and honestly it can and will stain light colored shirts if you’re not careful. The first week or even two it can come off on your hands especially in sweaty weather, but if that concerns you, just rinse with warmer water or shampoo - it’ll fade the colors a bit but it won’t be as dangerous to your skin/clothes. This dye is...a dye....it will stain your everything but I find it came off my skin and some surfaces with nail polish remover/acetone if I did it fast enough.I use dandruff shampoo and no color deposits or “color safe” products so keep that in mind with how long my colors last. I usually gradually increase my hair's "tolerance" by raising the temperature of the water with each wash until I get to my normal level. After about the 5th or 6th wash I can safely go in my shower with very hot water and clarifying shampoo and not worry too much but if you want to err on the safe side, wait longer.After 2 months most of the colors except red were still visible, though the blues did get overtaken by the green and the orange was very faded to almost nothing. After 5 months, yellow was the strongest stain, though you could still faintly see the violet, pink, turquoise, green, and orange but only in certain spots.COLOR NOTES:Flamingo Pink: A really good true pink, it’s warm-toned but not too much. It actually doesn’t fade as fast as I expected, even with shampoo applied directly to my scalp, it stays strong.Violet: Really deep color, a perfect jewel-tone. Glad they fixed it to be blue-toned. Fades slowly, over platinum it goes to light purple and over darker blonde it goes to mousy brown. The dye is very potent. I used it as a DIY purple conditioner but some random strands would have the purple "stick" to it and just be pastel instead of silvery.Atlantic Blue: Really nice deep blue, blended well with the Violet. Faded pretty fast and barely stained which is unusual for blues. Mine actually went almost right to silvery-blue. I’d actually prefer this as a DIY-toner or fade color to the Violet!Turquoise: One of my all-time favorites. Blue stains so this didn’t fade very fast but it does get a bit dingy towards the end of its lifespan. It can definitely go stronger on the teal if your hair base is yellow so take that into account.Apple Green: It is definitely a solid green, in between emerald and lime. I wish I had gone with the Spring but it is a lovely shade. Fades slowly, it did bleed a bit into the yellow.Bright Yellow: It is a “true” yellow in my opinion. This stains and barely fades at all because of the natural yellow in your hair. I will say this color despite the thick formula has no resistance to other colors such as green or orange because of how saturated they are, so be careful when doing multiple colors with this.Flame (Orange): Really nice color, fades somewhat fast but not as fast as I expected considering it’s a warm color. Perfect for fire hair or saturated auburn/ginger.Fire (Red): Absolutely love how red this is, it’s not pink or orange at all and can easily blend if you're doing other colors or want dimension. However, as is the nature of red dyes, it faded the fastest tied with Atlantic Blue. It was gone in a few washes, faded to a ginger-y orange.