WellnesseKids Hydroxyapatite Toothpaste with Xylitol - Fluoride Free Toddler & Children's Natural Toothpaste, Freshens Breath, Sensory-Friendly Oral Care, Vegan, Strawberry Flavor, 4 oz (Pack of 1)

This is our favorite kids toothpaste. Ingredients are safe and effective. They keep our kids teeth clean and the flavor keeps them wanting more! Toothbrushing doesn’t have to be a daily struggle, this toothpaste is a great option for any kid who is learning to enjoy teeth brushing in their daily rituals.A bit expensive but for us it is worth the price!

Clean ingredients and the flavor is good! My son enjoys this toothpaste

Brand was recommended via a health podcast. Was skeptical. Did research & decided on this brand. For a fluoride free option for young children that haven’t learned to spit while brushing, this option is great. Flavor is good.

The only reason I didn't give it 5 stars was due to price. This is the most expensive toothpaste I've ever bought. If it was cheaper I'd use it twice a day. I use it once a day (before bed) and then use a homemade tooth powder for brushing my teeth at other times of the day.I love that it is a worry-free toothpaste. I don't have to be concerned about toxins, chemicals, allergies, etc. It tastes great, and doesn't have any mint or menthol. It's so hard to find a toothpaste without mint or menthol. I'm allergic to menthol and mint oils usually burn my mouth. This toothpaste is mild and does not burn my mouth.I also like that it has hydroxyapatite to prevent and heal cavities. The mild abrasives get my teeth cleaned easily and I can feel it.I recommend spending the extra money on this toothpaste. It's worth it for peace of mind and healthy teeth.Oh, and I don't know why it is marketed only as a children's toothpaste. I'm 52 and I love it. After all, sensitive kids grow up and become sensitive adults and we still need to use a gentle natural safe toothpaste.Time will tell how well this toothpaste prevents cavities, but I'm pretty confident it will work well. I will update in the future if it does not.UPDATE 12/9/22It's been 3 months and I'm having increased pain in my tooth that has a cavity. This cavity has been there for about 7 years and had been stable, but now it's not healing like it had been when I was using fluoride toothpaste. This is the opposite of what I was expecting with a hydroxyapatite toothpaste. I'm at a loss and very disappointed. I'm not sure I can continue to use this toothpaste and might have to go back to fluoride toothpaste.

This toothpaste is great! My daughter has been using it since she was 6 months old and is the only one she likes. I love that this is safe and effective. The ingredients are clean which makes me feel good giving it to her!

This toothpaste has been very good for my one-year-old, keeps his little teeth sparkly white and he doesn't mind the taste. The healthy ingredients are my favorite and gives me peace of mind

As a parent it can be quite difficult to figure out what's best for your child, especially when it comes to oral health. Our diets are littered with terrible food if you're not careful such that it impacts the health of teeth from a very early age.We had been using a product that had vegetable glycerin (didn't even realize) and that is generally important to avoid. So we switched to Wellnesse after much reading and research.Notice the before and after.Brown spots have diminished significantly, and this is only after 10 days at least using once a day, a few times twice a day.I'm so thankful for these results and what appears to be teeth that are healthier and certainly whiter.

My child enjoyed the taste of this toothpaste. The only issue we had was when I was squeezing the tube and it cracked open. I had to throw a $19 tube of toothpaste away when only a quarter of it was used. They should definitely reevaluate the tubes used as I see this has happened to multiple buyers. Maybe the company will honor those who have been "gooped" from their product.