it Cosmetics Confidence in a Compact Full Coverage Solid Super Serum with SPF 50 Plus, Medium Tan (Warm Medium)

LOVE LOVE this produce. I am sad IT Cosmetics discontinued this produce and has nothing similar to replace it. This make up covers so well without build up. It has a cool tempeture when it goes on and last all day.When I found out it was discontinued I bought as many as I could find on line in my shade. I even wrote IT and expressed my unhappiness with discontinuing this.

Needs to be used with a damp, clean beauty blender pro (the black one) on moisturized or primed skin. Not a wet beauty blender, not a dry one, not a dirty one, and not a beauty blender knockoff. Do not bother with the pouf that comes with it, and do not bother to use with their over-hyped brushes. About 6-8 small circles on the fat side of the beauty blender on the product, and then stipple to apply. If it's too much then remove some with the other clean side of the beauty blender or gently blot with a burts bees wipe. You're welcome.

This product is a must! I have full coverage without being overpowered or caked. I also have an olive undertone with rosacea on my nose. I am a repeat buyer. I have also found the item at Ulta however it goes fast!

I understand that IT stopped making that particular style of makeup which I loved. I don't know where you were able to get it, but I do not understand why it costs $78?

I buy this product because it matches my skin tone, very well, which isn't easy to do amongst all of them out there. It also covers up my sun spots the BEST of any foundation & it takes VERY LITTLE to cover them up. It's also very natural & is perfect for my sensitive & very dry skin!

I am in love with this! Goes on smooth and it feel cool on my skin while applying on my face. I love using this when I’m in a hurry! Very easy to use.

Awesome product. Incredible coverage.I prefer to use a different IT brush with it. The small brushlette included seems to make a mess when applying it. Kind of dust all over your top.

I'm SOO glad I stopped and bought this product. I initially found this brand while browsing in a brick and mortar store and had the color matched. and now buy it on Amazon 'cause I can. :) This product is GREAT and is basically a hybrid foundation of liquid and powder. Can't imagine going back.

De lo mejor que he usado en mi vida