Package Design Workbook: The Art and Science of Successful Packaging Paperback – Illustrated, June 1, 2011

I searched far and wide for a book with a good, readable overview about the world of Package Design, and this is the best I've found.At first glance, this looks like a typical art book, heavy on pictures -- light on content (which is why it took me a while to give this a serious look).But there's much more here than meets the eye. The prose is spartan (meaning not a lot there), but what is there is extremely helpful and specific to the field.Great overview all the way around. I plan to use this for a class text book next year.

Like the book it’s good book for packaging designer

This book was recommended to me by a co-worker who has been in the packaging design business for more than 20 years. I bought and loved every single page. It's approach to packaging design is very methodical and presenting the information with plenty of visuals. I like how the authors touch on the technical side of things as well; dielines, print process, creative briefs, etc... Great book for any serious designer.Rabel

This is mostly a history and documentary style reference book of abstraction & philosophy, not a 'workbook' by any means. I expected it to be more of an instructional methodology with exercises, techniques & resources for an active designer to expand skills, that type of thing. Nope. I'm giving it 3 stars because it's well made and the authors are reputable, quality book construction and that I'm sure it has value for a specific audience out there. The title and description are just a bit misleading of its content.

Like it.

Definitely one of the most complete and detailed packaging books I've ever seen. The reading is enjoyable and have the most important points in packaging area. Great book about all you need to know from the sketch to the technical/production notes, labeling, printing process and all in the study of packaging. If you are a packaging lover this book shouldn't miss on your bookshelf.

I highly recommend this book. I have been looking around for a package design book and soooo glad I bought this one. Explains the die line, package details and anything else you were wondering about. Trust me you will not be disappointed with this one.

I just received the book today. First, it is full of insights that anyone producing a product should be aware of. It is full of illustrations that help the reader connect with the information outlined in text.