Brand Up: The Ultimate Playbook for College & Career Success in the Digital World

You should buy this book and I'll tell you why. It's a game-changer in the college admissions journey, providing invaluable insights for both students and parents. What sets this book apart is its innovative take on leveraging social media strategically. In these times where online presence matters, the author guides readers on showcasing achievements and personal growth effectively on platforms like LinkedIn, Twitter, and IG. This unique addition makes this book stand out in the crowded field of college prep books. It covers traditional aspects of college prep, from standardized tests to personal narratives, but its added focus on social media strategies makes it a comprehensive guide for the modern applicant. Among the many reasons listed already, I truly love it because it offers actionable steps and real-world examples. I highly recommend this book as an investment that will undoubtedly enhance confidence and success in the competitive world of college admissions.

I teach communication classes at both the undergraduate and graduate levels. We teach students how to communicate and develop campaigns for big national brands but rarely convey to students how to develop their own personal brands. Brand Up fills this void in a big way - and gives students the strategies and tools they need to succeed in both academics and careers. It's jam-packed with engaging and fun exercises and practical tips. It provides an excellent road map for students to be successful and feel empowered in this complicated digital age. This excellent how-to book also boosts students' self-awareness and encourages them to tell their story in a very compelling way. After reading this, I am now convinced that every high school and college should be teaching personal branding classes. I would highly recommend using Brand Up in their curriculum!

I had heard about Brand Up through friends with teens and decided to purchase it for my teen daugher. She found it to be an engaging combination of personal, academic, career, and professional advice. It's a book, but also a workbook, and a think-piece all in one. Reading it myself I found it informative and fun, and I think I'll be a better parent to my daughter having read Brand Up. I highly recommend this book to anyone with a teenager who wants to set goals, understand the unique value they can bring to the table, and leverage that value to their own and society's benefit!

Stacey Ross Cohen has written a game changer of a book for students, families, and schools. Taking her expertise in brand marketing, Stacey has carved out an entry point for students to build their "Brand Up" as a foundation for the pursuit of their dreams. As a school principal, I found this to be a very helpful resources for students to understand the essential nature of digital citizenship. Stacey's approach is warm, practical, and insightful.

Brand Up's self audit allows teens to discover themselves, their interests, and most importantly, their competitive advantage. Not only will students make themselves employable, but they will utilize their entrepreneurial mindset to lead themselves or any team to success. This workbook book is easily digestible, BUT gives you advanced, foolproof ways to succeed, including the SMART Method, which many don’t learn until it is too late.

If your teen thinks out of the box, they may not have considered how their interpersonal and online actions can impact their chances for college admissions and job opportunities. That's where Brand Up comes in. This fantastic book has opened my teen's eyes to the importance of personal branding, and they've already applied some of the strategies to land a career-focused volunteer opportunity.Brand Up provides invaluable insights into showcasing unique abilities and strengths, making students stand out when it's time for job interviews and college admissions. It's a comprehensive resource that helps students discover their talents and goals, and make informed decisions about their future. Your teen will thank you for investing in their future with this engaging and practical book.

I learned so many cool tips from Brand Up - I never paid much attention to my own personal brand before; it honestly wasn't even on my radar. After reading this, I learned why it's so important for young people to nurture their own personal brand - it's akin to watering a plant and watching it bloom and for me, being my best possible self. Stacey Ross Cohen gives you a step-by-step of how to build your own personal brand and stand out in whatever you do with easy-to-follow advice and clear, written language. The exercises and activities made me feel that I am in the driver's seat when it comes to my career and digital footprint. I adored this book, and can't wait to read more from this brilliant author.

I regularly mentor young students, both those getting ready to apply to college and those just starting college; if you have a high school student, you must buy this book. Just a wealth of information, exercises to help stimulate thinking about self-awareness, can't-miss college tips, how to use social media for that college application, building a network (yes, you need to start early in life), and so much more! I wish this book were available when I was in HS, a must-buy and just great "real-life" advice to go after what you want and steps to help you do a checklist of what you want to achieve!