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Beverly Hills Formula Perfect White Black toothpaste is our latest revolutionary whitening toothpaste that delivers professional tooth whitening results to help you achieve that all important "Hollywood smile" without the need for harsh abrasives and bleach.

Perfect White Black's secret beauty weapon is the advanced ingredient activated charcoal, which is proven to be one of the most effective and safest teeth whitener ingredients.

Perfect white Black is scientifically formulated with Activated Charcoal which helps eliminate bacteria causing bad breath and neutralises remaining odours, leaving your breath feeling fresh all day long.

Activated Charcoal is also known for its love of tannins - compounds found in coffee, tea, wine, berries and spices, all of which stain your teeth; the Activated Charcoal helps remove tannins from the surface of your teeth without harming the enamel.

The Hydrated Silica combined with the Activated Charcoal offers high performance whitening boost that makes toothpaste safe for daily use.

Sodium Fluoride within Perfect White Black (0.31% w/w 1400ppmF) keeps your tooth enamel strong and healthy, effectively helps prevent caries and decay, and protects against acid attacks.

Per