Physicians FormulaButter Believe It! Foundation + Concealer Fair-to-Light | Dermatologist Tested, Clinicially Tested

I have my foundation on subscription from Amazon. This one was actually my backup for when my first choice was out of stock. I love it so much more than any of the other Physicians Formula foundations that I've tried. It is full coverage and close to my complexion color. The texture is very smooth. It has an odd smell to it but I'm used to it. It only smells during application. It lasts like 4 months for me and I use it everyday!

This stuff is amazing. The quality for the price is unreal. Great medium to full coverage, blends amazing, the texture is literally like butter, it lasts all day. My skin leans dry and this formula is so hydrating. I’m not exaggerating when I say I get compliments every single day on my skin. The color matching is also great. Love love love this foundation.

This makeup is super heavy you have to use just a tiny bit.

I’ve been using the Physicians Formula foundation for a while now, and it’s the only one that doesn’t feel like it’s caked on my face. It feels natural and lightweight, which is exactly what I love about it. What I love most is how easy it is to apply and how it gives the appearance of not wearing any makeup at all. I constantly get compliments on how natural it looks! I also like to apply the translucent powder on top for a smooth finish. Highly recommend!

I was pleasantly surprised by this foundation. It's coverage is beautiful and very natural looking. I have oily skin and was definitely having shine issues after a few hours, but I didn't powder down very well after applying the foundation. I think if I had it may have helped to delay the shine for a bit longer.Upon removing the makeup, I noted that the foundation is very pigmented and had stayed on really well, as there isn't normally that much makeup left on my skin, but there was with this product. Also, my skin felt very hydrated and smooth after taking the makeup off. This formula has a very thin, oily consistency but it still works well for my oily skin. Its very hydrating so I think it would work especially well for those with dry skin issues.All in all, I'm glad to have found a clean foundation that sits well on my textured skin. I'm loving a lot of the Physician's Formula Butter line lately!

I am fair skinned with cool undertones (blue veins, lots of redness). 3 stars for the wonderful smell, good coverage, but unfortunately does not come in my shade. Great buy if you're olive/warm toned!

Forget Il Makiage and others, this matches my skin perfectly and I’ve tried Lady Gaga’s brand too. No real match, but this matches my skin perfectly!!! Highly recommended, smooth and creamy.

So far I’m really liking this foundation. I’ve been using it about a month, and I can’t find anything bad to say about it. I apply it with a brush, and it goes on smoothly and evenly. Lasts all day. Yes, it does have an interesting fragrance, but I don’t even notice it anymore.