The Complete Guide to Facebook Advertising Paperback – August 1, 2017

A very helpful resource guide, The Complete Guide to Facebook Advertising by Brian Meert takes you step by step through how to create and manage your business and your business ads on Facebook. The guide offers many graphics and screenshots that take you through the process starting at making a Facebook profile and page to making and tracking business ads. There is also a comprehensive glossary in the back of the book and plenty of other resources to help you navigate your way through this field.The biggest strength to this book is the screenshot graphics that go through each process step by step with the pictures so you know exactly what each screen looks like and can follow along effortlessly. Each process is explained in its own step by step process so you don’t have to search for the way to start something and then flip through pages to find how to do the last part of it. Although it added to the page length, which may at first seem a bit intimidating, it is really just from the graphics and listing each process by itself. For example, it might be that to make an ad with a single image and to make a video ad start out the same way but the author has gone through each process from start to finish so you don’t need to dig for the information. This makes me feel more comfortable with trying to do a certain type of advertising and more confident that I can accomplish it. I love the resources that are included in the manual as well, especially the links to help from Facebook because I have spent hours in the past trying to find information to contact Facebook and just running in circles. There are also plenty of other outside sources to help you stay up to date in the field if you try to manage your account alone as well as a resource for you to arrange for a consultation from the author’s business which does these types of ads.The only really confusing part of the book for me was in the beginning. Chapter two was almost Japanese to me as it started explaining terms with no reference for where or how I was going to use them. I felt like this just should have been included in the glossary in the back of the book and the author could have used more context to explain those terms. I’m still not entirely sure about pixels although the were explained in context later in the book and helped me to clarify why they were so important as well as how to make them and install them, but after chapter two and until the later material I just wasn’t sure what it was all about. In the end, however, it was explained quite well.This is definitely a resource book you’ll want to have around if you are a business owner that utilizes Facebook, and honestly that is most businesses these days. It doesn’t matter if you are a small business or large chain, this book goes into the basics and how to really manage and make the most of the advertising you are paying for as well as how the whole system really works so it is a must have. The directions are so easy to understand and the pictures of the screens so you can match up what you are looking at is extremely helpful. Anyone, even those with limited knowledge on how to use social media, Facebook, and how to advertise will find it much easier to manage and accomplish your goals with!

I've been in digital marketing for nearly two decades and new ways of attracting customers pop up all the time. Facebook has done so much with their advertising platform and couple that in with all their user data, that results in the perfect place to reach your targeted audience.I've dabbled in their platform with some mild successes and have been looking for a book to unlock its full potential. This is the book to get, folks. Not only does is dive deep into how Facebook Advertising works, it breaks down all the targeting and analytics behind it in a very easy to follow format. There's so much useful information here and Mr Meert managed to package it in a way that is so easy to understand.In this guide, you will learn how to create all the different ad formats that's available to you on Facebook's platform: Leads, Dynamic Product, Canvas, Collection, Slideshow, App Installs, and Offer Ads. Not only does this book show you how to set these ads up, the author tells you which one to set up and why so there's less trial and error on your part.Since the content is fresh, the instructional screengrabs inside the book are up to date so it makes it easier to go through each step along with the book. And because Facebook owns Instagram, readers will also learn how to target users on there as well.It took about a week of nightly reading to get through everything and I've already set up several new campaigns which are performing beautifully so far!

Fabulous book, upon receiving at I thought at first glance, that I would be overwhelmed with the size and amount of information contained within. But upon looking through the book and getting down into how Facebook allows that user to advertise, it is super easy to follow. There is a wealth of information including analytics on how to narrow your target audience to your specific product. Brian is the CEO of his company AdvertiseMINT, by by sharing his knowledge and expertise, this book is a way for me to get on Facebook and start generating Revenue for the product that I sell.

In the Introduction, Brian says that this book is user friendly with explanations, language that even his Mother could understand. It is true - I am his Mom & I agree!I find this book easy to read. The book is a very organized guide, with a step by step, how to approach - to FB advertising.The illustrations with screen shots help you to know that you are on track. I like that there is room at the bottom of each page to jot down notes of what is working for you.Reading this book has helped me to understand, appreciate the creativity, focus & design of ads I see on FB.I like the valuable tips in Chapter 12 & 13 that will make your ads stand out.I find I keep looking at the changing, eye catching video & carousel ads of something I have already purchased from Advertisemint!Take time to set up your ads correctly, but be willing to make changes as needed to sell your product. May your time with ad preparation, reward you with great success!Thanks Brian for sharing your education & knowledge, tips & tricks in this book, to help others be successful in advertising too! Great book Son! Love, Mom