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Advertising and Integrated Brand Promotion 9th Edition
Product ID: 503082376
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Reviews
C**V
Up to date on real life workings in advertising
From every book I have had to buy for college this one was the most useful. There were several different topics and ideas that I could see in real life. I even went to a couple media conferences and heard up to date advertising ideas and brand promotion that this book talks about. If you want a book that actually has useful information and will teach you modern up to date information, this is it.
A**R
Arrived with tears- supposed to be new!
Ordered brand new but came with a tear on the back cover and spine. Otherwise a good book!
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