Marketing Strategy, Text and Cases 6th Edition

I liked it has a lot of details

I had someone in my class order the same ISBN# and it didn't come with the "cases" portion of the book. This was a legitimate textbook and was in perfect condition. It will be returned same after the rental period :) Thanks for saving me some serious cash!

Read this for an MBA class. It was pretty enjoyable. The case studies were the most interesting.I think the Marketing Plan section was a bit overdone for my taste but it was nothing if not comprehensive.I would recommend it for a marketing student

It's a mix of old school and new school style writing with small print that drags on at times, but the text and short case studies are up to date. My other textbooks for the MBA are much more readable so I don't think this was the best choice for the class, but full of information and is organized fairly well. It has only black and white photos and a few color graphs to illustrate the points, so it is a bit too old school for me.

Exactly as advertised and the ISBN I needed! Much cheaper than tree of life!

New book (or like new). Rented it cheaper than I could at my bookstore (for a used book), got it in less than 2 days, and I won't be stuck with it at the end of the semester.

it is a text book, which I needed for a class I am taking. It arrived on time and was exactly as advertised.

It was a book for MBA class, so...It worked; it had everything I needed; it was cheaper